Joca Torres

The Creative Director’s Take on SKIMS: Tactile Branding, Quiet Chaos

SKIMS isn’t “just basics.” It’s a visual engine that treats Valentine’s Day like an art direction playground, not a discount holiday.

Behind the scenes: How we rebuilt a plant-based nuggets brand (through design)

We just rebuilt Rebellyous Foods (plant-based “chicken”). And no, this isn’t a timelapse with cinematic music. This is the actual design logic, how you take a brand that’s recognizable but stuck and turn it into something modern, premium, and