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    Agency Perspective

    Agency Perspective

    Nufero's own point of view on the craft: how we build campaigns, run activations, and turn brand systems into revenue. Written from inside the work, not above it.

    The Top-Customer Rule: Why a Small Share of Buyers Drives Most of Your Revenue (And How to Find Them)

    The Top-Customer Rule: Why a Small Share of Buyers Drives Most of Your Revenue (And How to Find Them)

    In a study of more than 159,000 customers across 17 direct-to-consumer brands, the top 20% of customers generated 77.8% of revenue, and the top 1% alone accounted for 25%.

    By The Architects·August 3, 2026

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