About the Magazine

About NFO Magazine

NFO Magazine is the editorial layer of Nufero. It covers brand strategy, CPG, and the craft of building brands people choose on purpose.

The magazine is published by Nufero Media, the studio behind the campaigns, brand systems, and content work. It is where the studio thinks out loud about brand building: what is working, what is shifting, and why it matters for the brands doing the work.

Nufero also runs a platform, Nufero Intelligence, at intelligence.nufero.com, with its own publication, The Signal, on customer data and the systems behind it. The magazine holds the culture and craft lane, and Nufero Intelligence holds the data and methodology lane.