Nobody Jumps With the Net Already in Place

Tell Everyone to Fuck Off and Hit Record

Why the fear of filming yourself isn't humility, it's judgment in disguise. A creative manifesto on self-promotion, visibility, and why nobody's watching as closely as you think. Seventh in nufero's series on creative rebellion.

A Love Letter to No One in Particular

The Flow State Watchlist

A curated list of the YouTube channels I actually use to trigger flow state, and what flow has to do with breaking rules well.

I'm Not Blocked. I'm Feeling Something and Don't Know What to Do With It.

You can't switch off the part of you that feels to switch on the part that creates. They're the same part.

9 Things Your Shopify RFM Report Won't Tell You About Your Best Customers

The Sweet Art of Doing Absolutely Nothing

Your best ideas never showed up while you were grinding. They showed up in the shower. This one's about doing nothing on purpose.

You Don't Miss the Past. You Miss Not Knowing So Much.

Nostalgia isn't a filter. It's a reminder of who you were before you learned to doubt yourself.

The Top-Customer Rule: Why a Small Share of Buyers Drives Most of Your Revenue (And How to Find Them)

In a study of more than 159,000 customers across 17 direct-to-consumer brands, the top 20% of customers generated 77.8% of revenue, and the top 1% alone accounted for 25%.

Everything You Design Is a Love Letter (Whether You Noticed or Not)

Van Gogh never sold a painting. He also never designed for anyone but himself. There's a lesson in there somewhere.

What the Fuck Do a Raven and a Writing Desk Have in Common?

No logic. No explanation. Just the case for letting ideas make no sense at all.

The World of Nufero | A New Era Of Breaking Rules

Everybody is copying somebody. That is the status quo now, and it is quietly killing the thing it is trying to grow. A founder's letter on taste, trust, and the world we are building.

9 Things Your Shopify RFM Report Won't Tell You About Your Best Customers

Why Klaviyo and Shopify Never Agree on Your Best Customers (And What the Gap Is Costing You)

Klaviyo and Shopify almost never agree on who your best customers are, and the reason is not a bug. The two tools were built to answer different questions, so they count different people and calculate revenue differently.

The Side Door: How the Right Email Turns Your Best Customers Into Most of Your Revenue

Your top customer and your one-time buyer are getting the same email. One refers a friend, one unsubscribes. The fix is not a bigger list.

Nobody Jumps With the Net Already in Place

The Flow State Watchlist

A curated list of the YouTube channels I actually use to trigger flow state, and what flow has to do with breaking rules well.

The Sweet Art of Doing Absolutely Nothing

Your best ideas never showed up while you were grinding. They showed up in the shower. This one's about doing nothing on purpose.

Tell Everyone to Fuck Off and Hit Record

Why the fear of filming yourself isn't humility, it's judgment in disguise. A creative manifesto on self-promotion, visibility, and why nobody's watching as closely as you think. Seventh in nufero's series on creative rebellion.

The Top-Customer Rule: Why a Small Share of Buyers Drives Most of Your Revenue (And How to Find Them)

In a study of more than 159,000 customers across 17 direct-to-consumer brands, the top 20% of customers generated 77.8% of revenue, and the top 1% alone accounted for 25%.

The World of Nufero | A New Era Of Breaking Rules

Everybody is copying somebody. That is the status quo now, and it is quietly killing the thing it is trying to grow. A founder's letter on taste, trust, and the world we are building.