NFOMagazine

    CPG & Retail

    CPG & Retail

    Category analysis for physical product: packaging, shelf, distribution, and the drops that move real inventory. What the customers who actually buy respond to, and why.

    Behind the scenes: How we rebuilt a plant-based nuggets brand (through design)

    Behind the scenes: How we rebuilt a plant-based nuggets brand (through design)

    We just rebuilt Rebellyous Foods (plant-based “chicken”). And no, this isn’t a timelapse with cinematic music. This is the actual design logic, how you take a brand that’s recognizable but stuck and turn it into something modern, premium, and

    By Joca Torres·February 7, 2026

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