Activations & Events
Experiences that leave with the audience's names.
We produce the moment and capture the room. Every scan at the door becomes a named customer your brand keeps after the lights go down.
Produced For
Lane One
The experience.
The moment is the campaign. Six formats we produce, all built for capture.
Pop ups and launches
A room built around the drop, the tasting, or the reveal. Designed so the line outside is content and the room inside is capture.
Photo booth
The branded booth is the honeypot. Guests trade a scan for the photo, and the asset they share is the asset you keep.
Tabletop and on premise QR
Table cards, coasters, wristbands, and signage that turn passive attendance into named capture without interrupting the night.
Giveaways and contests
Entry through the scan. Dormant advocates turned into public action, and every entry lands in your file, not the platform's.
Secret access
Unlock moments for live buyers: the back room, the early pair, the unlisted set. Scarcity as the capture mechanic.
Brand collaborations inside events
Product brands placed inside cultural moments we produce. Placement with a receipt, not a logo on a step and repeat.
Lane Two
The loop.
CAPTURE
A QR at the pop up, the booth, or the table turns a moment into a captured customer.
ATTRIBUTE
Each capture ties to a named person and the reward they claimed. Not a headcount, a name.
ROLL UP
Events and channels roll into one attributed view of the audience you actually reached.
PUSH
The file flows into retention: flows built in Klaviyo, Mailchimp, or whatever already runs your list, segmented by who showed up and what moved them.
Every other agency hands you photos after the event. We hand you the audience.
Where This Goes
Product brands integrated into experiences, and experiences that know their audience. Event producers get sponsor decks built on real psychographic data instead of vibes. Brands get placement inside culture with attributable capture. Two sides, one file.
Who This Is For
Brands throwing a moment: a launch, a pop up, an anniversary, a collab. Event producers and venues who want to own the room after the room empties. Entertainment properties that treat the audience as the asset.
How It Works
Every activation is scoped to the moment.
Production, capture infrastructure, and the retention push are one engagement. Tell us the moment you are building and we scope the rest on the call.
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