Cohorts named
Your customer file produces a behavioral spine, and your surfaces plus a discovery call produce the worldview. The output is three named cohorts inside your top fifteen percent, not age brackets.
Talent
We don't represent creators. We match them.
Follower count tells you reach. It does not tell you whether an audience overlaps the customers already paying you.
APPLY FOR A SNAPSHOTHow matching works.
Three steps, in order. The read comes first, and the creator list is an output of it.
Creators scored
Every candidate is scored against those cohorts on audience overlap, content signal, and category fit. It is a fit read, not a popularity read.
Ranked and rejected
You get the ranked list, the reject list with a reason on each, and the archetype gaps nobody on your current list fills.
What you receive.
- RANKED FIT LIST
- Candidates ordered by cohort fit, each tagged with the cohort it indexes against.
- REJECT LIST
- Who was cut and why. Usually more useful than the ranked list.
- ARCHETYPE GAPS
- Cohorts your current creator mix does not reach.
- POST-PROGRAM ATTRIBUTION
- What came back, tied to the same customer file the cohorts came from.
The read first. The program second.
When the read points at a creator program, we run it. Product logistics are handled, capture happens on a branded page, and results tie back to the same customer file the cohorts came from.
Start with the cohorts.
Creator matching without a cohort read is follower count with extra steps.
APPLY FOR A SNAPSHOT