TornyTrade: A 30 Second Commercial For Rumble

THE APPROACH

The situation

TornyTrade runs stock trading tournaments. Players trade a simulated portfolio in timed competitions, from one hour sessions to bell to bell days, and climb a live leaderboard, with cash prizes per each tournament's rules. Some tournaments are free to enter, including a free weekly tournament. The audience includes complete beginners, so the job was to make the idea clear and a little competitive fast. You can see the platform at tornytrade.com.

What we built

We built the commercial with AI from start to finish, in collaboration with our partners at ContentPad. Before generating a single scene, we custom built the presenter and the voice, so the character looks and sounds the same in every shot and every cut, and can carry into future spots.

The spot opens on the New York skyline at golden hour with one question, then moves to real screens from the app: the tournament details and the free weekly tournament banner with its countdown. On screen lines like "Same start. Live market." and "Everyone starts equal." carry the idea of a fair, skill based competition. Burned in captions carry every spoken line, so it reads with the sound off, and the spot closes on the end card: "Your next trade has competition."

Where it stands

The commercial is complete and delivered to TornyTrade in two cuts: 16:9 for the web and 9:16 for social. It is now running on Rumble. The presenter is AI generated and is not a customer or a testimonial.

Must be 18+. Not permitted in all states. Simulated portfolio trading; prizes per tournament rules. Not investment advice.