Architects Of Social Commerce
Most of your revenue comes from customers you can't see.
We find them, then build the campaigns that activate them.
For Shopify and WooCommerce brands doing $2M+.
How It Works
MAP. BUILD. SPIKE.
We find the pattern.
We aggregate your customer signal across Shopify, Klaviyo, Meta, and Instagram, then surface the Customer DNA of your top buyers.
We turn the pattern into work.
Every campaign starts with the Customer DNA cohort it's built to convert. The brief is written from real signal, not demographic guesses.
We watch what compounds.
First campaign produces a result. Six produce real CAC payback by Customer DNA tier.
Trusted By
Pareto Principle, applied to ecommerce.
Portfolio
CASE STUDIES
Real campaigns. Real results. Cultural moments that drove measurable impact.
The Work
Your best customers are already your best creators.
Customer DNA finds the people driving your revenue, then activates them on whatever surface moves them. Creators, advocates, amplifiers, one read, every surface.
Flagship
01The Creator Engine
We map your top fifteen percent, then surface which of them already create. You get a creator program built from people who already love you, activated across four tiers and scored before you spend.
NANO
Sourced from your own customer file. Real buyers who post. Highest trust, lowest cost, where the proof lives.
MICRO
Part file, part sourced. The workhorse tier. Real reach, still authentic, repeatable content.
MACRO
Sourced and briefed. Reach and credibility, added once the authentic base proves the cohort responds.
CELEBRITY
Awareness and aspiration. Reserved for orchestrated programs, not the starting move.
We start at the bottom, not the top. Prove the cohort with advocates who cost nothing, then climb with confidence instead of guesswork.
Not Everyone Is A Creator
Most of your top fifteen percent will never make a video. They are still your distribution. We activate them on the surface that fits.
Giveaways and contests
Turn dormant advocates into public action without a camera.
IRL secret access
Live buyers captured at events, fed back into Customer DNA.
Loyalty and points
Psychographic tiers, not generic point thresholds.
Lookalike audiences
Seeded from your sharpest twelve to fifteen percent, not your full file.
The Backstop
Retention flows
Klaviyo flows segmented by lifestyle, not behavior alone, running underneath every engagement. This is your guaranteed attributable number while the creator side compounds.
Why Month Six Matters More Than Month One
The longer you run, the sharper it gets.
Only 15% of last year's customers will buy from you again this year. The brands that figure out where the rest comes from are the ones that compound.
By year one you're running on your own numbers, not platform estimates. The platform that powers the work gets smarter the longer you stay.
Ways In
Two ways to work with us.
One campaign or the full system. Pick the depth that matches where you are.
BUILD THE SYSTEM
A full campaign build, end to end.
Concept, creative, content, paid, and email. Built around your Customer DNA cohorts. Runs for a season, not a sprint. From $5K.
Talk about a Studio buildRUN WITH US
We run growth for you.
Embedded team running campaigns, content, and the Intelligence layer continuously. Customer DNA sharpens every month. Built for brands ready to compound. Custom pricing.
Build a growth engineEditorial
Two publications. One operating system.
NFO Magazine covers the culture brands operate inside. Streetwear, beverage, beauty, the visual and editorial language of the moment. It lives here at nufero.com.
The Signal covers the methodology underneath the work. Customer DNA, cohort math, the operating principles of brands that compound. It lives at intelligence.nufero.com.
The Nufero Ecosystem
MORE THAN AN AGENCY
The agency is one way in. The platform, the marketplace, and the partner network are the rest of the system.
INTELLIGENCE PLATFORM
The Customer DNA layer for your brand.
Upload a customer list, score a campaign idea, or capture live buyers at events. Free to start at intelligence.nufero.com.
VISIT THE PLATFORMSOCIAL COMMERCE NETWORK
Where culture-forward brands and creators build the next layer of commerce.
Brand storefronts, creator partnerships, and the discovery layer that connects them. Built on top of the Customer DNA engine.
PARTNER NETWORK
Earn with the intelligence layer.
Affiliate, reseller, and strategic partner tracks for agencies, consultants, and creators.
Three doors into one company. One Customer DNA engine underneath.
Limited Availability
Apply for a free Customer DNA Snapshot.
We hand-craft three Snapshots per month for qualified brands. Upload your customer list. 48 hours later you get the pattern behind your top 15%, a 0 to 100 read on your next campaign idea, and a 30 minute call to walk through it.
Most brands wait until the next campaign underperforms to ask harder questions about who their customers are. You don't have to.
Free Customer DNA Snapshot in 48 hours. TikTok Creator Brief is a five-day premium build, scoped on intake call. Both for qualified brands only.
NFO Magazine
Customer Activation Playbook: 7 Campaigns That Drive LTV
By Gary Little, Founder
Activation formats for turning your best customer signal into campaigns that compound.