Evens Pierre Clothing: Turning a Championship Into a Full Drop System
Evens Pierre Clothing · Fashion & Apparel
CLIENT
Evens Pierre Clothing
INDUSTRY
Fashion & Apparel
YEAR
2026
RESULT
New custom Shopify theme, three live Klaviyo lifecycle flows, and a full drop campaign (EOAHN) shipped and live in the same news cycle as the win.
THE APPROACH
When the Knicks closed out the 2026 Finals down 29 points at one stretch and still finished the job, Evens Pierre had a tee ready to go: a trophy graphic and the line "Ending on a High Note." What the brand didn't have was a site built to carry a moment like that, or a way to keep talking to customers after the first sale.
Nufero rebuilt the homepage and the EOAHN collection and product pages on a new custom Shopify theme, then iterated through a round of client feedback (mobile menu, hero cropping, section order, logo placement) before republishing.
Alongside the site, we connected Klaviyo and built three lifecycle flows (Welcome Series, Abandoned Checkout, Post-Purchase Thank You) with a live 10% welcome/cart-recovery discount code, then built a one-off campaign email announcing the drop to existing customers and to people who opted in at a recent in-person rooftop event.
The rollout closed with a five-slide Instagram carousel announcing the new site and the drop, built in the brand's own type and color system rather than a generic template.
